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Overcoming Top Small Business Marketing Challenges

If you own a small business, you face a variety of challenges when it comes to marketing. Unlike large corporations, your budget is limited. You don't have a large team of experts at your disposal. You also need to keep up with the latest innovations ... #businessmarketing


Recent posts

Lego: How its marketing strategy made it the world's favorite toy

The humble Lego brick is celebrating its 60th anniversary this year. CNBC looks at how marketing has kept it at the top of children's wish lists, in spite of poor 2017 results. When Julia Goldin found out she'd got the job as chief marketing officer ...and more » #marketingplan


Use the Latest Content Marketing Techniques for Your Brand Next Year

Staying up to date with your personal brand's content strategy is an important in order to effectively reach an ever-changing audience online. The type of content that is published will either attract or turn away readers on your blog and on social media. #marketingplan


Communication

Key to many things in life, communication can both make and break a good marketing campaign. The lack thereof can bring on confusion and the inability for the end audience to comprehend the message. Without that interchange, a sense of silence is sure to overcome even the best-laid plan.


So, what's the solution? How do you make sure the message you are trying to convey is being interpreted and not lost in translation? Personally, I often find myself doing things the old way - without technology. I write up a plan, like with a pen and paper, then I verbally run it by friends and family members, sometimes even reaching out to strangers before moving forward with anything. Once my solution is set and solidified, only then will I move forward. I suggest you ask someone to review your project and give their honest feedback too prior to releasing anything to the general public. Communication, the one thing that can make an amazing marking plan or just turn it into a discombobulated effo…

4 Ways You Could Be Incorporating Artificial Intelligence Into Your Marketing Strategy

Incorporating AI into your marketing strategy is a smart early move. That's because artificial intelligence is already making big changes to the way businesses approach lead generation, which can be a costly series of trial, error, and exploration for ... #businessmarketing


The Three Biggest Influencer Marketing Challenges And How To Overcome Them

With their ability to engage a highly relevant audience and create authentic content, influencers play a vital role in your brand's marketing mix. Not only does influencer marketing work for B2C marketing, it also delivers huge benefits for B2B ... #marketingplan


The Inbound Investment: How to Plan Your Marketing Budget

It's October, and as focused as you may be trying to make sure you finish the year strong and hit your sales goals, it's incumbent upon you to carve out some time to thoughtfully plan your strategy and budget for next year. After all, the Time Square ...and more » #marketingplan