Skip to main content

Posts

6 Ways a Content Marketing Strategy Can Benefit Your Company's Bottom Line

A content marketing strategy is a plan for publishing, maintaining and distributing valuable and relevant content for a defined target audience in order to attract, acquire and engage customers, with the ultimate goal of driving profitable customer action. #marketingplan


Recent posts

Scale Up Your Business Marketing Plan With 4 Tools

Manalto provides access to multiple social platforms where your business can improve consistency and boost your community engagement. #businessmarketing


Small Businesses Are Missing the Boat on Social

Social media has become an important part of any smart marketing mix, and small businesses could benefit the most. Unfortunately, many seem to be missing the mark. #businessmarketing


Company Marketing Plan: Effective Digital Advertising On A Budget

One of the first steps to take is to figure out how much to spend on a marketing plan. According to the U.S. Small Business Administration, small businesses which have less than 5 million in revenue should earmark about 7 to 8 percent to advertising ... #marketingplan


How Small Business Owners Can Get More Out of Their Low-Budget Marketing Campaigns

Unlike large corporations with tons of marketing cash, small businesses don't usually have the luxury to overindulge on marketing. Many small business owners are often torn between spending the little working capital they have on a short, flashy ... #businessmarketing


How to Create the Ultimate Marketing Plan

Four out of five B2B buyers start their journey with a web search. Nearly three quarters of the buying process is complete by the time a prospect is ready to engage with your sales team. #marketingplan