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Solar Eclipse Marketing: How Retailers Can Use Special Events To Grow Business

In the late 80s when I worked for direct marketer The Franklin Mint, under then-owners Stewart and Lynda Resnick, my department was responsible for compiling the “Anniversary List,” a list of upcoming anniversaries and commemorative events to use as ... #businessmarketing


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3 Must-Haves for Small Businesses Before Hiring a Digital Marketing Agency

That's why, often times, a digital marketing agency will work on a content plan. Much to a business owners surprise, this is what digital marketing is for. You create content to build trust and then make the sale down the road. Granted, you probably ... #marketingplan


#Reggae is definitely alive with #LoversHoliday by #AbeikuandAzurite !! Listen to it!

https://soundcloud.com/user-479911158/lovers-holidayWrite your message here. #ThrowbackThursday


Finding the Right Marketing Tool for Your Business

Small business marketing is a progressive process. When you're starting a business, your needs are different than when you're in expansion mode. To bring the message home, the crawl, walk, run metaphor perfectly applies to small businesses. You need to ...and more » #businessmarketing


Types of Marketing Strategies

Don't have a website yet? With around 40 percent of the world online, businesses that don't have a website are likely to be missing out on a serious chunk of the market. You don't necessarily have to sell your products on your website. Simply making it ... #businessmarketing


3 Things To Consider When Establishing A Marketing Budget

After creating an annual net income forecast, an owner should follow the U.S. Small Business Administration's advice and dedicate seven to eight percent of their firm's revenue to their marketing efforts. Without this information, businesses run the ...and more » #businessmarketing


Influencer marketing: 10 mistakes brands make and how to fix them

Influencer marketing is now common than ever. Businesses, both large and small are tapping into this marketing strategy to help increase their online and offline presence by enhancing their brand awareness. However, you need to understand that ... #businessmarketing