Skip to main content

Cheap Business Marketing- The Beginning

Marketing, defined by Webster as "the process or technique of promoting, selling, and distributing a product or service used to be a costly endeavor. Today however, the tables have changed, largely in part to the Internet. And while you can still spend a ton of money on marketing efforts for your business, I'm here to tell you that it's not necessary to do so.

In the coming day, weeks, and years, you'll be amazed at all the creative ways to market your business for little to no money, which if you're a start up or a small business, will be a real eye opener. After all, a penny saved is a penny earned, or in your case, kept out of another's hands.

A few years back in 1999 I happened upon this great little site called eBay. It wasn't much back then, but as you now know, it's grown exponentially. Back then it was easy to post and get those on the site to see your product, but today, that's no longer the case. In 2005, the year my eBay business really took off, I was having to literally trip someone to get a buyer's attention. I was getting sells, but so were a ton of other people. Then in 2008 when the lots of people started getting laid off, the number of users selling on eBay became daunting. No longer was I faced with just trying to get a little attention, I was now seeing more sellers than buyers, all working hard to under-cut my prices and drive my profits into the ground. So after "crying over spilled milk" so to say, I started doing lots of research, reading everything possible about how to get ahead of the pack without doing anything dishonest. Around the same time online marketing companies started popping up, really hitting their stride in late 2009. And if I wanted to compete, all my research told me that I'd have to dish out hundreds monthly to do so. I drew the line here, mostly because I was dumb and spent every penny I earned and had nothing to support a marketing budget. So back to the books, magazines, blogs, websites, books on mp3, etc. I went.

When I emerged from my learning cocoon, I leap forward and started to work. I have notebooks full of ideas, both for new start ups and on how to market them. Within my words I found answers on providing cheap to no cost ways to market myself and my brands. I've made it my mission over the past few years to help others bring their marketing cost down and their business successes up. It's to this hard work and countless hours spent reading that I bring to you "Cheap Business Marketing".

Popular posts from this blog

Low-Cost Marketing Idea: Create a Video

Want your business to stand out from the rest? Then you should create a video about your business or a "how-to" make/do something. Video content is very valuable these days, and while it might cost a bunch to get a professional video produced, there's nothing wrong with creating one yourself or hiring a someone from Fiverr to do it for you.

I paid someone $5 on Fiverr to create a video for me. It was simple, but fun and I used it on my website and in a newsletter I sent out to help get the word out about my web design/social media management business, There's a whole slew of folks offering video creation services that start at $5 and with extras like different video formats or longer video lengths, can go on up to the hundred dollar range. Fiverr is especially worth checking out during the holidays for a quick, cheap "Season's Greetings" message to your clients or possible customers!

If you want to do it yourself, you might try

Marketing Tips for Awkward Brands in a Social Media Era

Social media might be an avenue to unwind for the average person, but to business owners, it's a marketplace. If you want your brand to be given the time of day, you need to come up with a social media marketing strategy and work religiously to achieve ... #socialmediamarketingstrategy