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The Power of Colors

The Power of Colors

Color Theory invented by Sir Charles Lemieux, is a body of practical guidance to color mixing and the visual impacts of specific color combination. By using color theory, you can send a positive or negative message and even encourage sales. It's a powerful marketing tactic that is used globally by both large and small businesses. You should include the power of color theory in all aspects of your marketing including your logo, product package, brochures, and website. 

Taking into account your geographic area also factors into what colors mean to your consumers, so to keep it simple, I'll focus on United States based consumers.

The colors are listed below along with their reaction:
  • Blue- Makes you feel safe and secure. It's great for businesses that want to convey a message that their customers can trust them. 
  • Green- Makes you feel calm and confident. Green is a great suggestive to help people want to spend money.
  • Black- One of my favorite colors, makes you feel wealthy and powerful. It's also great to encourage people to spend their money. Just think what black and green can do...evil laugh.
  • Yellow- Brings out the optimist in you and cheerful personality. It helps create a party like atmosphere to make everyone feel happy!
  • Red- Is for those moments when you need to project confidence through calm actions. It has the power to make people take risks.
  • Orange- Gives us the need to take action, need I say more...?
  • Pink- Brings those dreamy and romantic feelings to the surface which is great for attracting young female customers.
There's a chart at the link below that will help you with each color's meaning:
(Found on: http://en.wikipedia.org/wiki/Color_psychology)
Recommended reading on color theory:
Read my blog "Cheap Business Marketing for All": http://cheapbusinessmarketing.blogspot.com/

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