Tuesday, September 11, 2012

Marketing Synergy

graphic representing Marketing Synergy by Brad Leese
Let's discuss Marketing Synergy.  Synergy, defined as "a mutually advantageous conjunction or compatibility of distinct business participants or elements (as resources or efforts)."

In the past, synergy involved legally binding arrangements, but today, things are much different. Thanks to the internet, there are many new opportunities for partnerships that all come with their own inherent risks.

So how do you enter into a Marketing Synergy that is stable and lower in risk? Simple, research, research, research... Find a partner with simular interests, look into their past accomplishments, see how active they are in your current speciality, and compare their success with that of your own. Doing your due diligence to match all your skill sets will bring you the most compatibility with your new partner.

And how do you find such a partner? That's simple too, just spend a few minutes online searching using industry specific keywords. Looking for those that have built a strong online reputation will be your best bet.

While a partner isn't the right thing for everyone, it can be a great way to help your business grow and put more profits in your pockets.

Monday, September 10, 2012

Cheap Business Marketing- The Beginning

Marketing, defined by Webster as "the process or technique of promoting, selling, and distributing a product or service used to be a costly endeavor. Today however, the tables have changed, largely in part to the Internet. And while you can still spend a ton of money on marketing efforts for your business, I'm here to tell you that it's not necessary to do so.

In the coming day, weeks, and years, you'll be amazed at all the creative ways to market your business for little to no money, which if you're a start up or a small business, will be a real eye opener. After all, a penny saved is a penny earned, or in your case, kept out of another's hands.

A few years back in 1999 I happened upon this great little site called eBay. It wasn't much back then, but as you now know, it's grown exponentially. Back then it was easy to post and get those on the site to see your product, but today, that's no longer the case. In 2005, the year my eBay business really took off, I was having to literally trip someone to get a buyer's attention. I was getting sells, but so were a ton of other people. Then in 2008 when the lots of people started getting laid off, the number of users selling on eBay became daunting. No longer was I faced with just trying to get a little attention, I was now seeing more sellers than buyers, all working hard to under-cut my prices and drive my profits into the ground. So after "crying over spilled milk" so to say, I started doing lots of research, reading everything possible about how to get ahead of the pack without doing anything dishonest. Around the same time online marketing companies started popping up, really hitting their stride in late 2009. And if I wanted to compete, all my research told me that I'd have to dish out hundreds monthly to do so. I drew the line here, mostly because I was dumb and spent every penny I earned and had nothing to support a marketing budget. So back to the books, magazines, blogs, websites, books on mp3, etc. I went.

When I emerged from my learning cocoon, I leap forward and started to work. I have notebooks full of ideas, both for new start ups and on how to market them. Within my words I found answers on providing cheap to no cost ways to market myself and my brands. I've made it my mission over the past few years to help others bring their marketing cost down and their business successes up. It's to this hard work and countless hours spent reading that I bring to you "Cheap Business Marketing".