Skip to main content

Blog placement?

So maybe you have a blog, but is your product or service listed on other blogs?

Have a product or service that is geared towards families? Why not look for blogs like "Born 2 Impress" to advertise and showcase your business. Born2Impress.com brings you family friendly reviews and giveaways of the best products in the market for all family members. It's a place to share opinions, interests and a great way to find out about the best mom and children products out there. 

Most of these blogs offer ad placement for free or a minimal cost. And if you offer a them a special discount or a giveaway, they'll likely write a blog entry about you that pushes traffic to you and helps them too. 

On a website I started and currently run, I offer direct links to educational discounts geared towards photography and film college level students and educators. Photo Student Discounts is free to use and is updated monthly to keep everything current. About twice a year I send out a request to the companies listed on the site for a product or service I can giveaway. Then when I have one or two products/services, I place the giveaway(s) info on the home page, on all related social media platforms and within the Photo Student Discounts blog. The company giving the product or service away gets lots of exposure through various forms of media all at a very low cost to them. I don't charge the vendors that appear on the website, so asking for a giveaway or two from just a couple of them per year isn't seen as a negative. In fact, the site sees about 80,000 visitors per year from all over the world and per emails from several of the companies listed, they've seen a good amount of buying traffic from my site. 

How about co-placement? Offering a post about their blog on yours and vise-versa. This gives each of you an incentive and gives your readers an expanded knowledge base. It's a win-win situation and could lead to a long-lasting blog collaboration.

How to Start: Find a blog or group of blogs that focus on your product or service category. Write the owner, ask about advertising, co-placement or giving them something to giveaway to their readers in exchange for a blog post about your company. Then act on whatever you agree to do and enjoy the new traffic and customers. Yes, it really is that easy.

Links from post:

Popular posts from this blog

5 Super Simple Small Business Marketing Ideas!

Working on a small budget? That's cool, me too! Here's 5 super simple marketing ideas for your small business that are sure to help and won't cost you much.

1. Use Reddit, a bare-bones social network known as the “front page of the internet,” and a very powerful tool to help get your message out there and your business noticed. Reddit's audience is very tech-savvy and responds well to good, quality posts with catchy titles. The best thing about Reddit is that it is free to use, so it fits everyone's budget! Check out this great guide from Reddit on how to promote your business through their social platform.

2. Linkedin, a great tool for networking, job hunting, to promote your content, and share ideas. I use the free version and have gained many good contacts over the years using this platform. I post about business and marketing topics along with news about my business including links, images and when possible, videos. Work on growing your connections and complete…

Low-Cost Marketing Idea: Create a Video

Want your business to stand out from the rest? Then you should create a video about your business or a "how-to" make/do something. Video content is very valuable these days, and while it might cost a bunch to get a professional video produced, there's nothing wrong with creating one yourself or hiring a someone from Fiverr to do it for you.

I paid someone $5 on Fiverr to create a video for me. It was simple, but fun and I used it on my website and in a newsletter I sent out to help get the word out about my web design/social media management business, AustinMediaSlingers.com There's a whole slew of folks offering video creation services that start at $5 and with extras like different video formats or longer video lengths, can go on up to the hundred dollar range. Fiverr is especially worth checking out during the holidays for a quick, cheap "Season's Greetings" message to your clients or possible customers!

If you want to do it yourself, you might try

Marketing Tips for Awkward Brands in a Social Media Era

Social media might be an avenue to unwind for the average person, but to business owners, it's a marketplace. If you want your brand to be given the time of day, you need to come up with a social media marketing strategy and work religiously to achieve ... #socialmediamarketingstrategy