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Low-Cost Marketing Idea: Create a Video

Want your business to stand out from the rest? Then you should create a video about your business or a "how-to" make/do something. Video content is very valuable these days, and while it might cost a bunch to get a professional video produced, there's nothing wrong with creating one yourself or hiring a someone from Fiverr to do it for you.

I paid someone $5 on Fiverr to create a video for me. It was simple, but fun and I used it on my website and in a newsletter I sent out to help get the word out about my web design/social media management business, AustinMediaSlingers.com There's a whole slew of folks offering video creation services that start at $5 and with extras like different video formats or longer video lengths, can go on up to the hundred dollar range. Fiverr is especially worth checking out during the holidays for a quick, cheap "Season's Greetings" message to your clients or possible customers!

If you want to do it yourself, you might try Videolicious. It's an easy online video creation service. They supply a bunch of add-ons and can even help promote your video. And Animoto offers the ability to create professional quality videos with your photos and video clips within minutes using one of their many templates. In my photography business, I used to use Animoto to create unique videos to show my work to clients. More than once, one of these videos was the reason I landed a new account!

You can also create a video easily by using programs found on your computer like iMovie on Mac or Movie Maker on Windows PCs. There's also a bunch of great apps for iPhone, iPad, Android and Windows mobile devices. I enjoy using Pinnacle Studio on my iPad; it's a bit more difficult to use than iMovie, but it has been around since the 90's on desktops and offers better clip transitions and some cool picture-in-picture effects.

If you need a little help, I read Entrepreneur magazine and there's an article from back in May that's titled "The Idiot's Guide to Making a Video for Your Business". It's a great read and is full of useful ideas. Here's the link so you can read it as well: http://www.entrepreneur.com/article/233181 The video will help you produce a presentation you're proud to show the world. You can also do a general search on YouTube for how to create a business video or how to use the video editor you have on your computer. I also found a book on Amazon Kindle titled "Make YouTube Work For Your Business: The complete guide to marketing your business, generating leads, finding new customers and building your brand on... Social Media Work For Your Business Book 6) by Alex Stearn. It's caulk full of great ideas including how to create a business video.

Create your video, edit it to your liking, then upload it to YouTube, Vimeo, or even Facebook. And if you chose YouTube or Vimeo, you can also share it on your Twitter or Tumblr page or place it on your website. The more places the better! Be sure to add proper keywords in your video title to let the viewer know exactly what you're about to show them. You can also share it in a post on Twitter. And check out CoPromote; they offer a free membership version that allows you to boost one of your posts/videos at a time in exchange for posting other's tweets, Facebook posts, tumblr posts, etc. I've found it to be very helpful in boosting my client's videos and Twitter messages.

It is really that easy and can cost you nothing out of pocket to just a few dollars to produce a video that will not only help draw attention to your website or social media platform, but also to your business! So what are you waiting for... go create one right now!

Above is the video I paid $5 for on Fiverr.com

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