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Showing posts from 2017

Stop overloading your Local SEO content!

You know, the one that's almost as awkward as sitting down with your kids to talk about the birds and the bees, but where you're talking to a business owner and telling them that their last SEO agency duped them. For some reason, more than ever before, ... #seo


5-step marketing strategy to supercharge your brand growth

If you want to drive sustainable growth, you need to be super clear on your brand strategy and put it into action. BrandWorks' 5-step strategy helps you identify the three to five BIG Issues and Opportunities to address in your marketing activity plan ... #marketingplan


6 Ways a Content Marketing Strategy Can Benefit Your Company's Bottom Line

A content marketing strategy is a plan for publishing, maintaining and distributing valuable and relevant content for a defined target audience in order to attract, acquire and engage customers, with the ultimate goal of driving profitable customer action. #marketingplan


Scale Up Your Business Marketing Plan With 4 Tools

Manalto provides access to multiple social platforms where your business can improve consistency and boost your community engagement. #businessmarketing


Small Businesses Are Missing the Boat on Social

Social media has become an important part of any smart marketing mix, and small businesses could benefit the most. Unfortunately, many seem to be missing the mark. #businessmarketing


Company Marketing Plan: Effective Digital Advertising On A Budget

One of the first steps to take is to figure out how much to spend on a marketing plan. According to the U.S. Small Business Administration, small businesses which have less than 5 million in revenue should earmark about 7 to 8 percent to advertising ... #marketingplan


How Small Business Owners Can Get More Out of Their Low-Budget Marketing Campaigns

Unlike large corporations with tons of marketing cash, small businesses don't usually have the luxury to overindulge on marketing. Many small business owners are often torn between spending the little working capital they have on a short, flashy ... #businessmarketing


How to Create the Ultimate Marketing Plan

Four out of five B2B buyers start their journey with a web search. Nearly three quarters of the buying process is complete by the time a prospect is ready to engage with your sales team. #marketingplan


'The lightbulb went on': How AT&T shifted its business marketing strategy

“Here was the situation we were facing 18 months ago: We had a big variety of services we provided to business customers; we were marketing those primarily as products,” McGaw told the Dallas Business Journal. “You need firewall? Here's your firewall. #businessmarketing
http://www.bizjournals.com/dallas/news/2017/05/12/the-lightbulb-went-on-how-at-t-shifted-its.html

10 Reasons Your Business Needs an Integrated Marketing Campaign

Integrated marketing combines the more traditional outbound marketing with the kind of inbound variety made popular by the digital revolution. #businessmarketing


Starting Your Online Marketing Campaign? Here Are a Few Tips

However, deciding to embark on a digital marketing campaign doesn't necessarily guarantee success; building a strong online presence is a process that involves perfectly executed steps and a fully feasible strategy. For businesses that have it in mind ... #marketingplan


One Farmers agent has a cunning (and cheap) marketing plan – and it's going viral

One Farmers agent has a cunning (and cheap) marketing plan - and it's going A Minnesota insurance salesman has hit on a novel way to attract new clients - paying off their parking meters. #marketingplan


The Top 7 Benefits of Email Marketing (Pay Close Attention to No

5)

The numbers show that email marketing is still a widely used, and successful, marketing channel. However, your small business can use email marketing in many different ways. How do you choose your approach? One way might be the following chart from ... #businessmarketing


How Your Business Can Benefit From Micro-Influencer Marketing

Consumer trust in advertising, and in big business in general, is at an all-time low. In fact, there's been a shift to a more authentic two-way conversation -- via social media -- based on discovery. #businessmarketing


How Gratitude Advances Marketing And Business

Several of the PR disasters I've examined most recently could have been solved or prevented with a single principle: gratitude. #businessmarketing


How Heineken Got a More Holistic View of Its Commercial Marketing Budget

When Michelle Nachtweih joined Heineken as a national sales director almost two years ago, she realized that the beer brand didn't have a system in place for managing the budgets and creative of its commercial marketing program. As a result, she and ... #marketingplan


10-Second Looks at Marketing Through Snapchat Spectacles

“Spectacles are not a must-have for small business marketing. For businesses with a younger audience demographic, Spectacles are a fun addition to social campaigns that make a business seem more innovative and accessible. #businessmarketing


Digital Marketing Home Business Start Up Raise Brand Awareness

A new training resource has been launched by Marv Wells of OmniTech Enterprises, LLC, helping aspiring home business owners to create and launch their own companies. #businessmarketing


5 Reasons Content Marketing is Perfect for Your New Business

Starting a new business can be stressful. Unless you're building a category killer, you're competing in a crowded industry that already has a number of established brands promoting their products as superior. #businessmarketing


What is Destination Marketing? | Business | grandrapidsmn.com

Destination Marketing is a type of marketing that promotes a destination (town, city, region, county) with a goal to increase the economic impact of tourism. #businessmarketing


Taking Your Marketing Strategy to the Next Level Might Require a Consultant

Although they are headquartered in Dublin, Ireland, the marketing consulting firm has locations all over the globe. They provide services for strategy, consulting, digital, technology and operations. #businessmarketing


The new marketing laws that your business needs to act on NOW

Does your business engage in email marketing? Have tick boxes on its website? Or do you store information about your customers? #businessmarketing


5 Ways Content Marketing Can Revolutionize Your Online Business

Sure, you have probably heard of content marketing. But at a first glance, it can be difficult to determine what content marketing is or what its benefits are. Content marketing's purpose is to attract and retain customers by consistently creating and ... #businessmarketing


How to Use Different Types of Content When Marketing Your Small Business (Infographic)

However, with all the noise online, content marketing has gotten harder. Back in 2013, there were around 92,000 new articles posted on the internet every day. #businessmarketing


The Essentials of Influencer Marketing in 2017

Ideas might include posing with the product for photos, wearing the product while out and about, using the product in a demo video, running a free giveaway contest to win the product and others. #marketingideas2017


5 Digital Marketing Tips To Increase Your Brand's Growth Online And Improve Ad Results

Companies spend a significant amount of time and money on advertising and marketing their brand's products or services. It used to be that when you advertised on ... #marketing


Your Buyers Are Experiencing Marketing Fatigue; Here's What to Do About It

As a marketing professional, I use all the tools out there. Marketing automation, contextual marketing, account-based and content-based marketing tactics... You name it, I use it. And my email campaigns the last six months have gone from a 14% open ... #marketing


Alverno marketing students look to help small businesses

“Their ideas about changing the website, fun ideas for each day, and stickers for the cafe have increased my traffic flow both on my website and in-store,” said Aalia Scott, Retro Café owner. #marketingideas2017


7 Effective Strategies on Marketing Your Business Locally

I was more than happy to share my knowledge. Eventually conversations evolved into them hiring me so they could get the help they wanted with their marketing presence. The next thing I knew I was in business as a web developer! That was over 12 years ... #businessmarketing


How an effective marketing strategy can enhance business value

And an effective marketing strategy for that group poses a challenge for any company, and for Office Space in Town, the challenge is greater. #marketingstrategy


How to boost your email marketing strategy | Troy Media

How to boost your email marketing strategy

April 14, 2017/ Troy Media/ - If you've hit a bit of a dip in your email marketing strategy or you are looking for some pointers on how to drive more success through your campaigns, there are a few facts for you to bear in mind. #marketingstrategy


Social Media Matters in Marketing for More Reasons Than You Think

If you know anything about modern day marketing, then you know social media is critical. This is the first time in history that people have been instantly connected all over the world, able to communicate in a moment over different mediums. #marketing


Studying Digital Marketing in a Post-Privacy Era

Joseph Turow, the Robert Lewis Shayon Professor of Communication at Penn's Annenberg School for Communication, is a longtime observer of these advertising and marketing industry practices and one of the leading experts in the field. His research ... #marketing


Marketing strategies that work for small business owners

But the growing number of marketing channels available today makes it even more difficult to find the best marketing strategies to build your business. #marketingideas


Tony Robbins: What I Learned From the World's Greatest Investors

Tony Robbins came to fame in '90s infomercials, pitching 30-day programs with slogans like "personal power." Over the next two decades, through entrepreneurship and a message of self-transformation delivered with zeal, he won the ears of some of the ... #gorillamarketingideas


Try These Low-Cost Ideas For Using Video In Your Content Marketing

... or showing it in use. How-to tip: Consider the frequently asked questions your customers ask about your product, and make sure to answer them in your video. #marketingideas


Marketing Tips for Awkward Brands in a Social Media Era

Social media might be an avenue to unwind for the average person, but to business owners, it's a marketplace. If you want your brand to be given the time of day, you need to come up with a social media marketing strategy and work religiously to achieve ... #socialmediamarketingstrategy


Social Customer Care Is The New Marketing

Marketers from all over the world were there to learn about the latest ways social media can make money for their companies. #socialmediamarketingstrategy


How can Google be dangerous for your business? Ask Appsumo

I was just lazing around when I remembered I had to check Appsumo for information about a specific business growth hacking tool. #GrowthHackerMarketing


Why We Use Branding To Pull, Instead Of Sales To Push

It doesn't matter how wealthy you are: We all have a finite amount of time and energy, and how you expend your resources determines how well your business performs. #branding


Does Your Marketing Team Have These 9 All-Star Qualities?

Marketing is built on a foundation of ideas, and it's unlikely that only one person will come up with the best idea every time. Instead of generating an idea alone, the best teams are able to collaboratively generate multiple possible ideas and work ... #marketingideas


3 Big Ideas for Small Business Marketing

If you're running a small business, consider these three big ideas for your marketing in the upcoming year. They'll make you see how your company promotes itself in an entirely new way. #marketingideas


12 digital marketing and customer experience tips for success

Creating great customer experiences separates market leaders from the rest of the pack. Here are 12 ideas, best practices, strategies and words of advice for advancing your digital marketing efforts in the year ahead. #marketingideas


Tips For Sustainable Marketing Ahead Of Science March, Earth Day ...

Inspired by the success of the Women's March in January, more than 600 satellite marches are also planned across the world to celebrate science and promote ... #marketingstrategy


Great Ideas for Marketing Your Tile Business on the Internet

If you want to be successful at marketing your tile business, you will need to turn to the internet as your marketing solution. Thanks to the fact that most people will search online before leaving their homes to make a purchase, you will find that ... #marketingideas