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Showing posts from 2017

Communication

Key to many things in life, communication can both make and break a good marketing campaign. The lack thereof can bring on confusion and the inability for the end audience to comprehend the message. Without that interchange, a sense of silence is sure to overcome even the best-laid plan.


So, what's the solution? How do you make sure the message you are trying to convey is being interpreted and not lost in translation? Personally, I often find myself doing things the old way - without technology. I write up a plan, like with a pen and paper, then I verbally run it by friends and family members, sometimes even reaching out to strangers before moving forward with anything. Once my solution is set and solidified, only then will I move forward. I suggest you ask someone to review your project and give their honest feedback too prior to releasing anything to the general public. Communication, the one thing that can make an amazing marking plan or just turn it into a discombobulated effo…

4 Ways You Could Be Incorporating Artificial Intelligence Into Your Marketing Strategy

Incorporating AI into your marketing strategy is a smart early move. That's because artificial intelligence is already making big changes to the way businesses approach lead generation, which can be a costly series of trial, error, and exploration for ... #businessmarketing


The Three Biggest Influencer Marketing Challenges And How To Overcome Them

With their ability to engage a highly relevant audience and create authentic content, influencers play a vital role in your brand's marketing mix. Not only does influencer marketing work for B2C marketing, it also delivers huge benefits for B2B ... #marketingplan


The Inbound Investment: How to Plan Your Marketing Budget

It's October, and as focused as you may be trying to make sure you finish the year strong and hit your sales goals, it's incumbent upon you to carve out some time to thoughtfully plan your strategy and budget for next year. After all, the Time Square ...and more » #marketingplan


15 Things To Keep In Mind When Designing Your Marketing Plan For The Holidays

While the holidays are notoriously a “big spend” time of year, marketing to these consumers needs to be strategic, as you are competing with more advertising than usual. Below, 15 Forbes Agency Council members discuss some of the most important things ...and more » #marketingplan


Be a king of content: Five digital marketing trends to use in your business

then it may well be time you tried out some of these digital marketing trends suggested by Karina Welch, marketing manager at digital agency Blue Mountain Media. Writing for Entrepreneur, Welch highlights the importance for businesses to develop a ... #businessmarketing


Why and How to Use Facebook Watch for Business Marketing

Facebook Watch Facebook just rolled out a new platform, Facebook Watch, for shows on their network. Today we'll take a look at how to use Facebook Watch. Content consists of episodes that can be recorded or streamed live. They will be available on the ... #businessmarketing


5 Tips for Creating a Marketing Plan on Your Cattle Operation

Producers spend countless hours raising, breeding, and feeding cattle. The strategy used for selling these livestock remains equally important in the production process. For those individuals who do not have a clear direction and goals for marketing ... #marketingplan


How to Start Your Own Business Using Any 1 of These 12 Marketing Skills

Maybe you want to start a business. But maybe you don't want to quit your full-time job -- at least not yet. You're trying to find a side hustle, but you're not sure where to start. If you have marketing skills, the following is exactly where you can ... #businessmarketing


Five No Nonsense Ways to Market Your Business

Marketing is often the first thing that businesses cut when they want to reduce costs. However, in order to achieve growth, entrepreneurs must spend time (and, coincidentally, money) on marketing that will get their products in front of the right people. #businessmarketing


With So Many Options for Marketing Your Business, What Content Should You Promote Where?

To the maximum extent possible, in our marketing materials and LinkedIn profiles, we ban adjectives. I really dislike seeing companies or individuals say that they are “prestigious,” “influential,” etc. Those are not normally quantitatively defensible ... #businessmarketing


Solar Eclipse Marketing: How Retailers Can Use Special Events To Grow Business

In the late 80s when I worked for direct marketer The Franklin Mint, under then-owners Stewart and Lynda Resnick, my department was responsible for compiling the “Anniversary List,” a list of upcoming anniversaries and commemorative events to use as ... #businessmarketing


3 Must-Haves for Small Businesses Before Hiring a Digital Marketing Agency

That's why, often times, a digital marketing agency will work on a content plan. Much to a business owners surprise, this is what digital marketing is for. You create content to build trust and then make the sale down the road. Granted, you probably ... #marketingplan


#Reggae is definitely alive with #LoversHoliday by #AbeikuandAzurite !! Listen to it!

https://soundcloud.com/user-479911158/lovers-holidayWrite your message here. #ThrowbackThursday


Finding the Right Marketing Tool for Your Business

Small business marketing is a progressive process. When you're starting a business, your needs are different than when you're in expansion mode. To bring the message home, the crawl, walk, run metaphor perfectly applies to small businesses. You need to ...and more » #businessmarketing


Types of Marketing Strategies

Don't have a website yet? With around 40 percent of the world online, businesses that don't have a website are likely to be missing out on a serious chunk of the market. You don't necessarily have to sell your products on your website. Simply making it ... #businessmarketing


3 Things To Consider When Establishing A Marketing Budget

After creating an annual net income forecast, an owner should follow the U.S. Small Business Administration's advice and dedicate seven to eight percent of their firm's revenue to their marketing efforts. Without this information, businesses run the ...and more » #businessmarketing


Influencer marketing: 10 mistakes brands make and how to fix them

Influencer marketing is now common than ever. Businesses, both large and small are tapping into this marketing strategy to help increase their online and offline presence by enhancing their brand awareness. However, you need to understand that ... #businessmarketing


The Marketing Edge – Seven essential components of a small business marketing plan

If you've recently decided to start your own small business, are in the beginning stages of developing your business, or you're even a well-established business in need of a boost, a small business marketing plan can help you make a number of important ... #businessmarketing


4 Small Business Marketing Strategies That Won't Break The Bank

The answer: Innovative marketing strategies. Getting your name and your story out there so people can get to know you, learn what is special about what you do and form a connection with your brand. Effectively accomplishing this feat is what will allow ... #businessmarketing


5 Ways the Smartest Businesses Use Instagram Marketing

Interested in even more ninja-level Instagram marketing tips? Instagram is co-hosting a free, day-long event called School of Hustle on August 14 aimed at helping entrepreneurs better use social media to grow their businesses. You can apply by July 28 ... #businessmarketing


Don't Forget These Things When Creating A Digital Marketing Plan For Your Startup

Launching a startup is an exciting time in your life. Your days are full of action, and you love every last minute of it. As you turn your attention to digital marketing, your excitement could soon turn into disappointment. Here's why: You may struggle ... #marketingplan


Names Matter!

So this post comes after a back-and-forth with a troll on Twitter over the use of the word Suppressor vs Silencer. And to point out before I begin, the inventor of the gun accessory named his the "Maxim Silencer".

Taken from Wikipedia: "American inventor Hiram Percy Maxim, the son of Maxim gun inventor Hiram Stevens Maxim, is usually credited with inventing and selling the first commercially successful models circa 1902 (patented March 30, 1909).[2][3][4] Maxim gave his device the trademarked name Maxim Silencer,[5] and they were regularly advertised in sporting goods magazines.[6] The muffler for internal combustion engines was developed in parallel with the firearm suppressor by Maxim in the early 20th century, using many of the same techniques to provide quieter-running engines (in many English-speaking countries automobile mufflers are called silencers).[7] Former president of the United States Theodore Roosevelt was known to purchase and use Maxim Silencers.[8]&quo…

5 Ways To Improve Your Small Business Marketing

Marketing is important to every business's survival. As a small business owner, you probably have a small business marketing strategy. But, marketing is always changing with new tactics. As marketing evolves, shouldn't your small business marketing ... #marketingplan


20 Essential Video Marketing Stats for Your Business

Stats are important. We use them to make informed business decisions. The problem nowadays is, stats are everywhere, and it's difficult to filter out the ones that are no longer relevant (because they're based on data from forever ago) from the stats ... #businessmarketing


31 Marketing Barriers and How to Break Through Them

Marketing for small business can be a sink hole for your hard earned dollar if you start down the wrong path. If you're stuck and not getting the results you're looking for, try looking at these 31 marketing challenges and how to overcome them. #businessmarketing


Why Your B2B Marketing Strategy is Outdated and How to Fix It

Is your B2B digital marketing strategy stuck in the Stone Age? The fast pace of the marketing world can make the hottest marketing tactics yesterday's news in ... #marketingplan


Small Business Marketing Without Spending Money on Advertising

Is Your Small Business Marketing Delivering Clients and Profits? Small business marketing is too often a mystery for the typical small business owner. #businessmarketing


TECH TALK: Drip.co can help email marketing campaigns

Drip's workflows make life easier by uncovering the blind spots in your marketing strategy and strengthening your digital sales funnel. #marketingplan


4 Powerful Insights from 2017's Marketing Technology Landscape

Scott Brinker's annual martech landscape has grown from 150 solutions in 2011 to 5,381 in 2017. In fact, the number of vendors increased 39 percent since ... #marketingplan


10 First Steps to Take When Marketing Your eCommerce Startup

Fortunately, marketing your eCommerce startup doesn't have to be time consuming or hard. In fact, it can be quick and—dare I say it—fun. #marketingplan


What Is In A Social Media Marketing Plan

Today, social media marketing is mainstream, and businesses that haven't invested in it are losing market share to their competitors. #marketingplan


7 Essential SEO Books for Every Startup to Read in 2017

SEO has been a primary ingredient of digital marketing for numerous years with numerous essential SEO books available on the topic. #seo


Stop overloading your Local SEO content!

You know, the one that's almost as awkward as sitting down with your kids to talk about the birds and the bees, but where you're talking to a business owner and telling them that their last SEO agency duped them. For some reason, more than ever before, ... #seo


5-step marketing strategy to supercharge your brand growth

If you want to drive sustainable growth, you need to be super clear on your brand strategy and put it into action. BrandWorks' 5-step strategy helps you identify the three to five BIG Issues and Opportunities to address in your marketing activity plan ... #marketingplan


6 Ways a Content Marketing Strategy Can Benefit Your Company's Bottom Line

A content marketing strategy is a plan for publishing, maintaining and distributing valuable and relevant content for a defined target audience in order to attract, acquire and engage customers, with the ultimate goal of driving profitable customer action. #marketingplan


Scale Up Your Business Marketing Plan With 4 Tools

Manalto provides access to multiple social platforms where your business can improve consistency and boost your community engagement. #businessmarketing


Small Businesses Are Missing the Boat on Social

Social media has become an important part of any smart marketing mix, and small businesses could benefit the most. Unfortunately, many seem to be missing the mark. #businessmarketing


Company Marketing Plan: Effective Digital Advertising On A Budget

One of the first steps to take is to figure out how much to spend on a marketing plan. According to the U.S. Small Business Administration, small businesses which have less than 5 million in revenue should earmark about 7 to 8 percent to advertising ... #marketingplan


How Small Business Owners Can Get More Out of Their Low-Budget Marketing Campaigns

Unlike large corporations with tons of marketing cash, small businesses don't usually have the luxury to overindulge on marketing. Many small business owners are often torn between spending the little working capital they have on a short, flashy ... #businessmarketing


How to Create the Ultimate Marketing Plan

Four out of five B2B buyers start their journey with a web search. Nearly three quarters of the buying process is complete by the time a prospect is ready to engage with your sales team. #marketingplan


'The lightbulb went on': How AT&T shifted its business marketing strategy

“Here was the situation we were facing 18 months ago: We had a big variety of services we provided to business customers; we were marketing those primarily as products,” McGaw told the Dallas Business Journal. “You need firewall? Here's your firewall. #businessmarketing
http://www.bizjournals.com/dallas/news/2017/05/12/the-lightbulb-went-on-how-at-t-shifted-its.html

10 Reasons Your Business Needs an Integrated Marketing Campaign

Integrated marketing combines the more traditional outbound marketing with the kind of inbound variety made popular by the digital revolution. #businessmarketing


Starting Your Online Marketing Campaign? Here Are a Few Tips

However, deciding to embark on a digital marketing campaign doesn't necessarily guarantee success; building a strong online presence is a process that involves perfectly executed steps and a fully feasible strategy. For businesses that have it in mind ... #marketingplan


One Farmers agent has a cunning (and cheap) marketing plan – and it's going viral

One Farmers agent has a cunning (and cheap) marketing plan - and it's going A Minnesota insurance salesman has hit on a novel way to attract new clients - paying off their parking meters. #marketingplan


The Top 7 Benefits of Email Marketing (Pay Close Attention to No

5)

The numbers show that email marketing is still a widely used, and successful, marketing channel. However, your small business can use email marketing in many different ways. How do you choose your approach? One way might be the following chart from ... #businessmarketing


How Your Business Can Benefit From Micro-Influencer Marketing

Consumer trust in advertising, and in big business in general, is at an all-time low. In fact, there's been a shift to a more authentic two-way conversation -- via social media -- based on discovery. #businessmarketing


How Gratitude Advances Marketing And Business

Several of the PR disasters I've examined most recently could have been solved or prevented with a single principle: gratitude. #businessmarketing


How Heineken Got a More Holistic View of Its Commercial Marketing Budget

When Michelle Nachtweih joined Heineken as a national sales director almost two years ago, she realized that the beer brand didn't have a system in place for managing the budgets and creative of its commercial marketing program. As a result, she and ... #marketingplan


10-Second Looks at Marketing Through Snapchat Spectacles

“Spectacles are not a must-have for small business marketing. For businesses with a younger audience demographic, Spectacles are a fun addition to social campaigns that make a business seem more innovative and accessible. #businessmarketing