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Your Buyers Are Experiencing Marketing Fatigue; Here's What to Do About It



As a marketing professional, I use all the tools out there. Marketing automation, contextual marketing, account-based and content-based marketing tactics... You name it, I use it. And my email campaigns the last six months have gone from a 14% open ... #marketing
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Marketing Tips for Awkward Brands in a Social Media Era

Social media might be an avenue to unwind for the average person, but to business owners, it's a marketplace. If you want your brand to be given the time of day, you need to come up with a social media marketing strategy and work religiously to achieve ... #socialmediamarketingstrategy


Low-Cost Marketing Idea: Create a Video

Want your business to stand out from the rest? Then you should create a video about your business or a "how-to" make/do something. Video content is very valuable these days, and while it might cost a bunch to get a professional video produced, there's nothing wrong with creating one yourself or hiring a someone from Fiverr to do it for you.

I paid someone $5 on Fiverr to create a video for me. It was simple, but fun and I used it on my website and in a newsletter I sent out to help get the word out about my web design/social media management business, AustinMediaSlingers.com There's a whole slew of folks offering video creation services that start at $5 and with extras like different video formats or longer video lengths, can go on up to the hundred dollar range. Fiverr is especially worth checking out during the holidays for a quick, cheap "Season's Greetings" message to your clients or possible customers!

If you want to do it yourself, you might try