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Showing posts from May, 2017

7 Essential SEO Books for Every Startup to Read in 2017

SEO has been a primary ingredient of digital marketing for numerous years with numerous essential SEO books available on the topic. #seo


Stop overloading your Local SEO content!

You know, the one that's almost as awkward as sitting down with your kids to talk about the birds and the bees, but where you're talking to a business owner and telling them that their last SEO agency duped them. For some reason, more than ever before, ... #seo


5-step marketing strategy to supercharge your brand growth

If you want to drive sustainable growth, you need to be super clear on your brand strategy and put it into action. BrandWorks' 5-step strategy helps you identify the three to five BIG Issues and Opportunities to address in your marketing activity plan ... #marketingplan


6 Ways a Content Marketing Strategy Can Benefit Your Company's Bottom Line

A content marketing strategy is a plan for publishing, maintaining and distributing valuable and relevant content for a defined target audience in order to attract, acquire and engage customers, with the ultimate goal of driving profitable customer action. #marketingplan


Scale Up Your Business Marketing Plan With 4 Tools

Manalto provides access to multiple social platforms where your business can improve consistency and boost your community engagement. #businessmarketing


Small Businesses Are Missing the Boat on Social

Social media has become an important part of any smart marketing mix, and small businesses could benefit the most. Unfortunately, many seem to be missing the mark. #businessmarketing


Company Marketing Plan: Effective Digital Advertising On A Budget

One of the first steps to take is to figure out how much to spend on a marketing plan. According to the U.S. Small Business Administration, small businesses which have less than 5 million in revenue should earmark about 7 to 8 percent to advertising ... #marketingplan


How Small Business Owners Can Get More Out of Their Low-Budget Marketing Campaigns

Unlike large corporations with tons of marketing cash, small businesses don't usually have the luxury to overindulge on marketing. Many small business owners are often torn between spending the little working capital they have on a short, flashy ... #businessmarketing


How to Create the Ultimate Marketing Plan

Four out of five B2B buyers start their journey with a web search. Nearly three quarters of the buying process is complete by the time a prospect is ready to engage with your sales team. #marketingplan


'The lightbulb went on': How AT&T shifted its business marketing strategy

“Here was the situation we were facing 18 months ago: We had a big variety of services we provided to business customers; we were marketing those primarily as products,” McGaw told the Dallas Business Journal. “You need firewall? Here's your firewall. #businessmarketing
http://www.bizjournals.com/dallas/news/2017/05/12/the-lightbulb-went-on-how-at-t-shifted-its.html

10 Reasons Your Business Needs an Integrated Marketing Campaign

Integrated marketing combines the more traditional outbound marketing with the kind of inbound variety made popular by the digital revolution. #businessmarketing


Starting Your Online Marketing Campaign? Here Are a Few Tips

However, deciding to embark on a digital marketing campaign doesn't necessarily guarantee success; building a strong online presence is a process that involves perfectly executed steps and a fully feasible strategy. For businesses that have it in mind ... #marketingplan


One Farmers agent has a cunning (and cheap) marketing plan – and it's going viral

One Farmers agent has a cunning (and cheap) marketing plan - and it's going A Minnesota insurance salesman has hit on a novel way to attract new clients - paying off their parking meters. #marketingplan


The Top 7 Benefits of Email Marketing (Pay Close Attention to No

5)

The numbers show that email marketing is still a widely used, and successful, marketing channel. However, your small business can use email marketing in many different ways. How do you choose your approach? One way might be the following chart from ... #businessmarketing


How Your Business Can Benefit From Micro-Influencer Marketing

Consumer trust in advertising, and in big business in general, is at an all-time low. In fact, there's been a shift to a more authentic two-way conversation -- via social media -- based on discovery. #businessmarketing


How Gratitude Advances Marketing And Business

Several of the PR disasters I've examined most recently could have been solved or prevented with a single principle: gratitude. #businessmarketing


How Heineken Got a More Holistic View of Its Commercial Marketing Budget

When Michelle Nachtweih joined Heineken as a national sales director almost two years ago, she realized that the beer brand didn't have a system in place for managing the budgets and creative of its commercial marketing program. As a result, she and ... #marketingplan