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McDonald's Frork Promotion Shows Gamble of Humor in Marketing

If people don't “get” the infomercial or if it just doesn't strike the right chord with customers, then all of those marketing (and in this case actual product creation) resources will have gone to waste. That doesn't mean that businesses shouldn't use ... #businessmarketing

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Marketing Tips for Awkward Brands in a Social Media Era

Social media might be an avenue to unwind for the average person, but to business owners, it's a marketplace. If you want your brand to be given the time of day, you need to come up with a social media marketing strategy and work religiously to achieve ... #socialmediamarketingstrategy

Be a king of content: Five digital marketing trends to use in your business

then it may well be time you tried out some of these digital marketing trends suggested by Karina Welch, marketing manager at digital agency Blue Mountain Media. Writing for Entrepreneur, Welch highlights the importance for businesses to develop a ... #businessmarketing