'The lightbulb went on': How AT&T shifted its business marketing strategy

“Here was the situation we were facing 18 months ago: We had a big variety of services we provided to business customers; we were marketing those primarily as products,” McGaw told the Dallas Business Journal. “You need firewall? Here's your firewall. #businessmarketing
http://www.bizjournals.com/dallas/news/2017/05/12/the-lightbulb-went-on-how-at-t-shifted-its.html