Skip to main content

'The lightbulb went on': How AT&T shifted its business marketing strategy



“Here was the situation we were facing 18 months ago: We had a big variety of services we provided to business customers; we were marketing those primarily as products,” McGaw told the Dallas Business Journal. “You need firewall? Here's your firewall. #businessmarketing
http://www.bizjournals.com/dallas/news/2017/05/12/the-lightbulb-went-on-how-at-t-shifted-its.html


Labels:

Popular posts from this blog

4 Small Business Marketing Strategies That Won't Break The Bank

The answer: Innovative marketing strategies. Getting your name and your story out there so people can get to know you, learn what is special about what you do and form a connection with your brand. Effectively accomplishing this feat is what will allow ... #businessmarketing


Read more

Communication

Key to many things in life, communication can both make and break a good marketing campaign. The lack thereof can bring on confusion and the inability for the end audience to comprehend the message. Without that interchange, a sense of silence is sure to overcome even the best-laid plan.


So, what's the solution? How do you make sure the message you are trying to convey is being interpreted and not lost in translation? Personally, I often find myself doing things the old way - without technology. I write up a plan, like with a pen and paper, then I verbally run it by friends and family members, sometimes even reaching out to strangers before moving forward with anything. Once my solution is set and solidified, only then will I move forward. I suggest you ask someone to review your project and give their honest feedback too prior to releasing anything to the general public. Communication, the one thing that can make an amazing marking plan or just turn it into a discombobulated effo…
Read more