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Names Matter!

So this post comes after a back-and-forth with a troll on Twitter over the use of the word Suppressor vs Silencer. And to point out before I begin, the inventor of the gun accessory named his the "Maxim Silencer".

Taken from Wikipedia: "American inventor Hiram Percy Maxim, the son of Maxim gun inventor Hiram Stevens Maxim, is usually credited with inventing and selling the first commercially successful models circa 1902 (patented March 30, 1909).[2][3][4] Maxim gave his device the trademarked name Maxim Silencer,[5] and they were regularly advertised in sporting goods magazines.[6] The muffler for internal combustion engines was developed in parallel with the firearm suppressor by Maxim in the early 20th century, using many of the same techniques to provide quieter-running engines (in many English-speaking countries automobile mufflers are called silencers).[7] Former president of the United States Theodore Roosevelt was known to purchase and use Maxim Silencers.[8]"

There is no difference in the term silencer over suppressor. Nothing actually is silenced, so yes suppression comes in to play, but hey, I didn't name it a silencer, the guy that created it did! Plus, I suppose, silencer seems more sexier and bad-ass in Hollywood terms. The fact of the mater is that you can often tell if someone is knowledgeable or not about firearms based on the terms they use or understand. So if they argue that a Silencer isn't a Suppressor, then they are wrong, since both are the same, but through slang and time, having two different names for the same product, once again, a same name is considered different to someone.

So going off this example, names really do matter, mostly to the trolls that will argue with anybody over virtually anything, but also with your customers. Calling a soda a Coke, Pepsi, soda pop, carbonated beverage, or any other combination, still means the same thing. And depending on what part of the country you're from, the name you call something by, may seem wrong or weird to someone elsewhere. This is a big deal in marketing. You are reaching out to the masses with your message or product and you have to be careful to take names of things or products in to consideration even if it might only be a slag term that may or may not conflict with your wording.

A headline such as "Local Pop Company to Display New Products" might sound like it means that a local soda pop company has some new flavors to show off, but to others, it might read more like a local fireworks company or even gun company has new products to show off. Point is, use your words carefully, taking in to account that the word you use for this or that, might not be the word your neighbor uses for the same thing.


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