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Influencer marketing: 10 mistakes brands make and how to fix them


Influencer marketing is now common than ever. Businesses, both large and small are tapping into this marketing strategy to help increase their online and offline presence by enhancing their brand awareness. However, you need to understand that ... #businessmarketing
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Marketing Tips for Awkward Brands in a Social Media Era

Social media might be an avenue to unwind for the average person, but to business owners, it's a marketplace. If you want your brand to be given the time of day, you need to come up with a social media marketing strategy and work religiously to achieve ... #socialmediamarketingstrategy


Low-Cost Marketing Idea: Create a Video

Want your business to stand out from the rest? Then you should create a video about your business or a "how-to" make/do something. Video content is very valuable these days, and while it might cost a bunch to get a professional video produced, there's nothing wrong with creating one yourself or hiring a someone from Fiverr to do it for you.

I paid someone $5 on Fiverr to create a video for me. It was simple, but fun and I used it on my website and in a newsletter I sent out to help get the word out about my web design/social media management business, AustinMediaSlingers.com There's a whole slew of folks offering video creation services that start at $5 and with extras like different video formats or longer video lengths, can go on up to the hundred dollar range. Fiverr is especially worth checking out during the holidays for a quick, cheap "Season's Greetings" message to your clients or possible customers!

If you want to do it yourself, you might try