Skip to main content

Solar Eclipse Marketing: How Retailers Can Use Special Events To Grow Business


In the late 80s when I worked for direct marketer The Franklin Mint, under then-owners Stewart and Lynda Resnick, my department was responsible for compiling the “Anniversary List,” a list of upcoming anniversaries and commemorative events to use as ... #businessmarketing
businessmarketing


Popular posts from this blog

Communication

Key to many things in life, communication can both make and break a good marketing campaign. The lack thereof can bring on confusion and the inability for the end audience to comprehend the message. Without that interchange, a sense of silence is sure to overcome even the best-laid plan.


So, what's the solution? How do you make sure the message you are trying to convey is being interpreted and not lost in translation? Personally, I often find myself doing things the old way - without technology. I write up a plan, like with a pen and paper, then I verbally run it by friends and family members, sometimes even reaching out to strangers before moving forward with anything. Once my solution is set and solidified, only then will I move forward. I suggest you ask someone to review your project and give their honest feedback too prior to releasing anything to the general public. Communication, the one thing that can make an amazing marking plan or just turn it into a discombobulated effo…

4 Ways You Could Be Incorporating Artificial Intelligence Into Your Marketing Strategy

Incorporating AI into your marketing strategy is a smart early move. That's because artificial intelligence is already making big changes to the way businesses approach lead generation, which can be a costly series of trial, error, and exploration for ... #businessmarketing